A growing number of people are disturbed by the values exhibited by the contemporary church. Worship has become entertainment, the church has become a shopping mall, and God has become a consumable product. Through Scripture, history, engaging narrative, and the inspiring art of Vincent van Gogh, The Divine Commodity explores spiritual practices that liberate our imaginations to live as Christ’s people in a consumer culture opposed to the values of his kingdom. Each chapter will open your eyes to how consumerism has distorted our faith and equip you to live differently. The Divine Commodity articulates what so many have been feeling and offers hope for the future of a post-consumer Christianity.
The problem with consumerist Christianity is the consumer and Skye Jethani knows that consumer is us. Christian journalists who cover the evangelical religious beat face the easy temptation to become cynical, but Skye avoids the easy and digs deeper — not only does he discover our problem, his deft pastoral skills provide a way out — the historic disciplines of the Spirit. -Scot McKnight, New Testament professor/blogger JesusCreed.org Skye Jethani is one of the most insightful thinkers I know. He makes me think and rethink. This book will challenge your assumptions in a way that will result in deeper-held convictions. -Mark Batterson, Lead Pastor, National Community Church and author, Wild Goose Chase The Divine Commodity is a probing look at how the tentacles of consumerism have wrapped themselves around the American church, nearly choking it to spiritual death. Jethani manages to name the beast without condemning the many practioners of consumer Christianity, and he speaks not only the hard word but also suggests ways that can help us break free. One of the more thoughtful critiques I’ve read in a long time. –Mark Galli, Senior Managing Editor, Christianity Today, and author of Jesus Mean and Wild. Skye has done an extraordinary thing here: He takes all of these different strands-art and marketing and theology and economics-and he connects them…lots of people are going to find this book extremely illuminating. –Rob Bell, pastor of Mars Hill and author of Velvet Elvis Skye Jethani does an amazing job at boldly asking the tough questions I was afraid to ask. He does it in a way that is not divisive, nor questioning of others’ motives. He does it in a unifying, Scriptural way, and at the same time, weaves themes of grace and love through each chapter…. Most pastors NEED to read this book. In fact, I dare you to read this book. -Anne Jackson, Flowerdust.net, author of Mad Church Disease Skye not only assesses the problem well but he lays out seven prescriptions for a return to genuine faith. It is a powerful and exciting vision for what the church can be. Skye is a fabulous writer–clear, compelling and interesting. Divine Commodity is well worth the time to read and absorb. -Jim Belcher, author of Deep Church It’s excellent. Skye’s book is well written, clear, and holds the attention of the reader. He does a great job unfolding the problem and identifying some of the nuances surrounding it. You will learn a lot of things you didn’t know before reading this book, and it will provoke you to think. I give it 5 stars. -Frank Viola, author of Pagan Christianity Innovative Ministry Leader strongly endorses this book, whether you are a Pastor, Worship Leader, or just a pew sitter. We admire that Skye Jethani is bringing an important issue that we leaders need to be aware about…. If you are a huge reader, this book needs to move to the top of your list. -InnovativeMinistryLeader.com Skye Jethani reflects on the Consumer Church and Consumer Christianity with incisive wit, wisdom, humility, humor and prophetic insight. He juxtaposes the ideal of the “franchise” Church with childlike faith, imaginative wonder, and nonconfomrist community, drawing on the examples of misfits like Vincent Van Gogh and his art. Skye doesn’t just talk about the imagination; he captures it. -Dr. Rick Richardson, Associate Professor and Directorof the Masters in Evangelism and Leadership, Wheaton College, and author of Reimagining Evangelism and Evangelism Outside the Box. This book is a well written diagnosis of what is seriously ailing the American church. If you want to address some of what is keeping us from being a positive influence in our society today, I highly recommend it. If you want to wake up in your bed tomorrow and go on believing everything is fine, DO NOT READ THIS BOOK! –Neil Cole, Director of Church Multiplication Associates and author of Organic Church, Cultivating a Life for God, Search & Rescue, and Organic Leadership. Even if it is doing so seductively and with a velvet glove, consumer capitalism is choking American evangelicalism to death. The church and real Christianity will survive, in various forms. But nothing short of the resuscitation of gospel imagination-a baptized imagination attuned more to faithfulness than to efficiency, more to endurance than to spectacle, and more to quality than to quantity-can now save evangelicalism. As vividly true and quietly brilliant as a Van Gogh painting, Skye Jethani’s book is an urgent, loving application of CPR. Evangelicals who read it may begin to breathe again. -Rodney Clapp, author of Border Crossings Skye artfully examines ways we have become McChurch in America. He boldly calls us to an alternate way of being without selling out to the consumer culture of our times. Throughout the book, I loved how Skye weaves powerful insights of the church and our values through the lens of Van Gogh. This is a great read! -Dave Gibbons, lead pastor of Newsong Church and author of Monkey and the Fish: Liquid Leadership for a Thrid-Culture Church. Navigating American consumerism requires both the aptitude of a scholarly mind and the observational skills of a “culture junkie.” Skye Jethani exhibits both in his book The Divine Commodity. With care, subtlety, cultural savy and theological acumen, he guides us through the consumerist maze that threatens Christian discipleship in our day. In so doing, he makes The Divine Commodity a primer for discerning a new Christian faithfulness amidst the market forces that so dominate American life today. -David Fitch, Lindner Chair Evangelical Theology Northern Seminary, and author of The Great Giveaway:Reclaiming the Mission of the Church from Big Business, Parachurch Organizations, Psychotherapy, Consumer Capitalism and Other Modern Maladies What an irony when the Church turns the living God into a religious commodity, a cheap mirror of culture rather than a vivid reflection of God’s revelation. Skye Jethani’s winsome, artful, passionate, and compelling book is an antidote that can help undo this distortion and reopen our imaginations to the God who speaks true hope in Jesus Christ. -Mark Labberton, author of The Dangerous Act of Worship What a critical topic Skye is addressing in this book which impacts not only Christians, churches and church leaders – but those whom the church has the potential to influence for the gospel. What he addresses in this book sadly lurks within us all and in our churches, whether we realize it or not, and I am so glad he is addressing it in the hopeful way he does in this book. -Dan Kimball, author They Like Jesus But Not The Church This book is a top-rate exploration of a critical subject by a really good writer. In this book Skye Jethani skillfully guides us in what it means to be faithful disciples in a culture that has literally sold its soul to the devil of consumerism. The Divine Commodity is a great antidote for the venomous spirit of our age. The Divine Commodityis the best book on spirituality in the context of consumerism. -Alan Hirsch, author of The Forgotten Ways and reJesus and a founder of shapevine.com In this well written and thought provoking book, Jethani prophetically calls on American Christians to wake up to the extent to which we’ve been co-opted by the values and ideology of consumerism. Jethani makes a compelling case that this isn’t simply a matter of Christians spending too much on themselves (which is true). Consumerism is a diabolic cancer that is subtley undermining the core values and practicies of the Kingdom. All American Christians need to read, discuss and digest this book! -Gregory A .Boyd, pastor of Woodland Hills Church in St. Paul, Minnesota and author of The Myth of a Christian Nation Salted with moments of delightful humor and fortified by sympathetic anecdotes and insights from the life and work of Vincent Van Gogh, Skye Jethani’s critique of a Church without imagination is as persuasive as it is accessible and engaging. -Phyllis Tickle, author, The Great Emergence and The Divine Hours Jethani has written a summoning, thoughtful, often humorous report on the pathology of consumerism among us, and its enormous capacity to shape our lives. More than that, he ponders the resources of faith that enable one to resist the power of commodity and to embrace an alternative life in the world. This is as good a book on the pervasive power of consumerism as I have read. Jethani calls things by their right names, and imagines how differently our society could be shaped. This will be a welcome read for those who are willing and able to see us as we are…and still to hope. -Walter Brueggemann, Columbia Theological Seminary Skye Jethani sees the tragedy in divine commodification, but he does more than critique the darkness. He uses it as a mirror to help all of us find colonies of religious consumerism growing in our own hearts. And he uses the light of great saints and artists – from Thomas a Kempis to Vincent van Gogh – to lift our sights to something higher and deeper and wider than personal religious “customer satisfaction.” –Brian McLaren, author/speaker